Bethanie Hillier - Online Marketing

ONLINE MARKETING

We offer an exclusive online marketing package designed to increase the popularity of your website by spreading positive information about your company across the Internet. This specialized package allows your website to become a target for millions of potential clients and become one of the first resources to appear in search engine results. Online marketing will dramatically increase your exposure and the number of clicks to your site.

Search Engine Optimization (SEO) is the process of improving the volume and quality of traffic to your website from the search results generated by search engines such as Google or Yahoo. As a marketing strategy for increasing a site’'s relevance, search engine optimization considers how search algorithms work and what people search for. Our efforts in gaining your website a higher rank in search engine results may include a site's coding, presentation, and structure, as well as fixing problems that could prevent search engine indexing programs from fully spidering your site. We will be able to make your website "search engine friendly" through your website's design, menus, content management systems, URLs, shopping carts and more.

Pay Per Click (PPC) is an Internet advertising model used on search engines, advertising networks, and content websites where advertisers only pay when a user actually clicks on an advertisement to visit the advertisers' website. When a user types a keyword query matching an advertiser''s keyword list, the advertisements may be displayed. Many PPC providers exist, but Google AdWords, Yahoo! Search Marketing, and Microsoft AdCenter are the largest network operators since 2007. The two major pay per click categories include sponsored match (or keyword) and content match. Sponsored match campaigns display advertisements on search engine results pages, and content match campaigns display advertisements on publisher websites, newsletters, and e-mails.